Cars24’s product journeys (Challan, VHR, New/Used Car PDI and Sell) were built in silos, leading to inconsistent UI, unclear value propositions, and 40–60% drop-offs across key steps.

I led the effort to unify these fragmented flows into one scalable system redesigning landing pages, location, slots, and cart with a consistent structure, clearer messaging, and reusable components.

The result was a trust-led, predictable VAS experience that reduced friction, improved conversions, and gave Cars24 a framework that works across all current and future services.